جنرال موتورز تحقق ارتفاع في الجودة ....
السلام عليكم ورحمة الله وبركاته
اخيرا وبعد دراسات حول الجودة واعتذارات قامت جنرال موتورز بعمل فرق لدراسة الجودة وبعد احصائيات جي دي بور التي تفيد بأن جنرال موتورز نزلت جودتها كثيرا قامت بعمل خطوات لمراقبة الانتاج وهاهي الان تفلح ...
DETROIT - As competition in initial vehicle quality tightens, General Motors is increasing its efforts in long-term and perceived quality.
Kevin Williams, GM North America vice president for quality, says those areas offer an opportunity to gain competitive advantage. They also represent areas in which GM has lagged, Williams says.
"We have to win in all three areas to be successful," he says. "In the past, we may have favored one over the other."
In the 2004 J.D. Power and Associates Initial Quality Study released last week, GM improved to 120 defects per 100 vehicles in the first 90 days of ownership, down from 134 last year. Other leading brands posted strong improvements, with the industry average moving from 133 defects to 119.
GM will continue to push initial quality, but it is taking several steps to improve perceived and long-term quality, Williams says.
Last year, it hired retired Toyota executive Tatsuhiko Yoshimura, an expert in vehicle durability, to critique GM's sourcing, decision-making, and testing and validation procedures. Yoshimura has prodded GM to change its validation criteria.
Where GM had tested to the warranty mileage limit, now it "tests until failure," Williams says. The effort is meant to ensure that vehicles have "world-class quality and durability throughout their whole useful life," he says.
"It's a cultural shift," Williams says. "It's a different mindset for our organization."
GM also is examining 33 key components that account for 75 percent of its warranty costs. Top-quality parts go onto the global bill of approved materials; poor parts are dropped.
GM will judge its progress in long-term quality by its own warranty costs, as well as the J.D. Power long-term dependability study and the reliability rankings of Consumers Reports magazine. Williams says the Power and Consumer Reports data correlate closely with GM's internal measures.
GM has created an expert team to improve perceived quality - the combination of exterior factors such as fit and finish, interior factors such as craftsmanship and function, and under-hood quality such as a well-organized engine compartment.
Williams says the team consists of design, engineering, manufacturing and other personnel. It will sign off on the development of all vehicles.
"We had too much variation in who could decide when a car or a truck was good enough," he says. "It's going to force our organization to think differently about perceived quality."
طبعا هناك تعاون بينها وبين تويوتا في هالمجال وحسب الاحصائيات الاخيرة فهم تقدموا بشكل جميل جدا في موديلات 2004 وينوون التقدم لأعلى كما ان جنرال موتورز تريد زيادة كفاءة المواد الداخلية ووضع الافضل والاهتمام حتى بتفاصيل المحرك ...
خطوة ممتازة اتت قبل فوات الاوان وبتفيدهم كثير ...
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