AMG
16-05-2004, 09:17 AM
التحفة القاتلة من مرسيدس لديها مركز خاص لها افتتح مؤخرا يوفر خدمة لا مثيل لها في العالم فقط لأصحاب هذه السيارة منها وجود موظف خاص يهتم بالسيارة ويستطيع الزبون الاتصال به في اي وقت يشاء كما يستطيع ملاك السيارة زيارة مصنع ماكلارين بالاضافة الى الحصول على تجربة للسيارة واليكم هذا الموضوع المفصل حول الخدمات المتوفرة لها..........الله يرزقنا بوحدة :cry:
New SLR Experience Centre
Text & photos courtesy DaimlerChrysler AG
edited 05-14-2004
Personal liaison managers provide exclusive individual care
Exclusive supporting programme for customers in Woking
Best in service quality worldwide
The partner companies Mercedes-Benz and McLaren have come up with a fitting customer care concept for the new Mercedes Benz SLR McLaren super sports car. Its main feature is the highly exclusive SLR Experience Centre for customers at the McLaren production facility in Woking. Tailored specifically for this 21st century Silver Arrow, the sales and service activities are closely linked to the Personal Liaison Manager (PLM) concept, which was first introduced and successfully implemented for the Maybach luxury saloon.
When visiting the SLR Experience Centre, customers of Mercedes-Benz SLR McLaren will be treated to a fascinating world of sports cars. Thanks to state-of-the-art presentation technology, elaborate installations and a Dolby Surround Sound system, the Silver Arrow of the 21st century will be displayed at the centre in an emotionally appealing way. In addition, customers at the centre can also enjoy an exclusive supporting programme, consisting, among other things, of a tour of the McLaren Technology Centre and the production facility and a test drive on the nearby proving grounds.
Individual care and SLR handover in an exclusive, show-like setting
Located at the McLaren Technology Centre along with the production facility, the SLR Experience Centre is fully integrated into the building’s architecture and artistic ambience on account of its design, construction materials, cutting-edge equipment and presentation technology. The customer centre is divided into two adjacent areas with different functions. Sales consulting is offered in one of the areas, while the other serves as a “hand-over room” in which the customers take delivery of their SLR. A customer’s first visit to the Experience Centre in Woking is arranged by the PLM. At the centre, customers can finalize their preferences for the vehicle’s equipment and determine what the personal settings for the car should be. For the latter, the customer also takes part in a seat fitting session in one of the vehicles on display. During this session, the one-piece carbon fibre composite seat shell is fitted with removable leather cushions, which consist of variously thick materials to ensure they can be adapted to the customer’s specific ergonomic needs. By following up the consultation session with a test drive of a SLR on a nearby proving ground, customers can also try out their individual seating configurations in practice so that any additional modifications can still be made.
The high point of all the activities at the SLR Experience Centre is the handing over of the vehicle to the new owner. This occasion is designed to evoke excitement, making customers look forward even more to their first spin in the new SLR. This exclusive show concludes with the actual hand-over ceremony, in which the vehicle is also explained to the new owner.
Personal liaison managers provide exclusive individual care
After having proved itself with the Maybach, the PLM concept is now also being employed for the SLR to ensure that customers will receive comprehensive and individualised service. This service is provided to customers around the clock by about 50 PLMs worldwide. The respective PLM’s telephone number will be stored in the customer’s car phone so that he can be reached at any time. The PLMs advise and assist their customers in all matters relating to the purchase of the vehicle and the associated services. If the customer desires, the PLM can also take care of matters that are not directly related to the product, such as organising visits to cultural events, sports matches or other exclusive events.
Efficient tools for the best in service quality worldwide
Most PLMs are recruited from the countries in which they are responsible for providing this exclusive form of customer care. They have usually gained their professional expertise and personal skills in various luxury sectors and generally speak two or three languages. In addition, the PLMs attend training sessions lasting several weeks at which they receive in-depth information on the new SLR, its innovative technologies and the sophisticated service concept. Mercedes-Benz thereby ensures that training levels are uniformly high worldwide, and further enhances the knowledge of its PLMs by sending them to supplemental seminars at regular intervals.
The PLMs have a wide range of consulting tools available to use as needed. These include lavishly designed SLR product information media as well as genuine material samples, such as various types of leather for the vehicle interiors. These tools allow the PLMs to provide customers anywhere in the world with comprehensive information and advice on their very own SLR.
1 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini1L.jpg)
2 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini2L.jpg)
3 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini3L.jpg)
4 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini4L.jpg)
5 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini5L.jpg)
6 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini6L.jpg)
7 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini7L.jpg)
8 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini8L.jpg)
9 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini9L.jpg)
10 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini10L.jpg)
New SLR Experience Centre
Text & photos courtesy DaimlerChrysler AG
edited 05-14-2004
Personal liaison managers provide exclusive individual care
Exclusive supporting programme for customers in Woking
Best in service quality worldwide
The partner companies Mercedes-Benz and McLaren have come up with a fitting customer care concept for the new Mercedes Benz SLR McLaren super sports car. Its main feature is the highly exclusive SLR Experience Centre for customers at the McLaren production facility in Woking. Tailored specifically for this 21st century Silver Arrow, the sales and service activities are closely linked to the Personal Liaison Manager (PLM) concept, which was first introduced and successfully implemented for the Maybach luxury saloon.
When visiting the SLR Experience Centre, customers of Mercedes-Benz SLR McLaren will be treated to a fascinating world of sports cars. Thanks to state-of-the-art presentation technology, elaborate installations and a Dolby Surround Sound system, the Silver Arrow of the 21st century will be displayed at the centre in an emotionally appealing way. In addition, customers at the centre can also enjoy an exclusive supporting programme, consisting, among other things, of a tour of the McLaren Technology Centre and the production facility and a test drive on the nearby proving grounds.
Individual care and SLR handover in an exclusive, show-like setting
Located at the McLaren Technology Centre along with the production facility, the SLR Experience Centre is fully integrated into the building’s architecture and artistic ambience on account of its design, construction materials, cutting-edge equipment and presentation technology. The customer centre is divided into two adjacent areas with different functions. Sales consulting is offered in one of the areas, while the other serves as a “hand-over room” in which the customers take delivery of their SLR. A customer’s first visit to the Experience Centre in Woking is arranged by the PLM. At the centre, customers can finalize their preferences for the vehicle’s equipment and determine what the personal settings for the car should be. For the latter, the customer also takes part in a seat fitting session in one of the vehicles on display. During this session, the one-piece carbon fibre composite seat shell is fitted with removable leather cushions, which consist of variously thick materials to ensure they can be adapted to the customer’s specific ergonomic needs. By following up the consultation session with a test drive of a SLR on a nearby proving ground, customers can also try out their individual seating configurations in practice so that any additional modifications can still be made.
The high point of all the activities at the SLR Experience Centre is the handing over of the vehicle to the new owner. This occasion is designed to evoke excitement, making customers look forward even more to their first spin in the new SLR. This exclusive show concludes with the actual hand-over ceremony, in which the vehicle is also explained to the new owner.
Personal liaison managers provide exclusive individual care
After having proved itself with the Maybach, the PLM concept is now also being employed for the SLR to ensure that customers will receive comprehensive and individualised service. This service is provided to customers around the clock by about 50 PLMs worldwide. The respective PLM’s telephone number will be stored in the customer’s car phone so that he can be reached at any time. The PLMs advise and assist their customers in all matters relating to the purchase of the vehicle and the associated services. If the customer desires, the PLM can also take care of matters that are not directly related to the product, such as organising visits to cultural events, sports matches or other exclusive events.
Efficient tools for the best in service quality worldwide
Most PLMs are recruited from the countries in which they are responsible for providing this exclusive form of customer care. They have usually gained their professional expertise and personal skills in various luxury sectors and generally speak two or three languages. In addition, the PLMs attend training sessions lasting several weeks at which they receive in-depth information on the new SLR, its innovative technologies and the sophisticated service concept. Mercedes-Benz thereby ensures that training levels are uniformly high worldwide, and further enhances the knowledge of its PLMs by sending them to supplemental seminars at regular intervals.
The PLMs have a wide range of consulting tools available to use as needed. These include lavishly designed SLR product information media as well as genuine material samples, such as various types of leather for the vehicle interiors. These tools allow the PLMs to provide customers anywhere in the world with comprehensive information and advice on their very own SLR.
1 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini1L.jpg)
2 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini2L.jpg)
3 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini3L.jpg)
4 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini4L.jpg)
5 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini5L.jpg)
6 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini6L.jpg)
7 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini7L.jpg)
8 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini8L.jpg)
9 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini9L.jpg)
10 (http://www.germancarfans.com/news/2040513.005/2040513.005.Mini10L.jpg)