الشبابي
13-05-2004, 08:54 PM
السلام عليكم ورحمة الله وبركاته
بينزل يا شباب فيلم جديد رهيييييب حق مطاردات والبطلة هي الجي تي او ....
وهذا نص المقال : -
Product placement is one thing. But Pontiac can boast that one of its models has reached star status in an upcoming film.
On June 2, the Pontiac GTO stars in a USA Network movie, The Last Ride. It's about a family that reunites because of its love for the famed muscle car.
The cast includes a 2004 Pontiac GTO and a 1969 GTO. The two models are related in name only, since GM revived the moribund GTO name and slapped it on a vehicle modified from the stable of Holden Ltd., GM's Australian subsidiary.
Notable humans in the film include Dennis Hopper, Will Patton, Fred Ward and Chris Carmack.
Producer Rob Cohen pitched the movie to General Motors last fall while he was directing TV commercials for the redesigned vehicle. Cohen has directed car-oriented movies such as The Fast and the Furious and XXX.
Dino Bernacchi, Pontiac's advertising manager, says that "for a long time, there's been talk of fusion" of the auto industry with entertainment media. Automakers increasingly seek to place their products in movies and TV shows.
Cohen proposed building the film around the GTO, Bernacchi says.
"He approached us before the script was even written," Bernacchi says. "We were there from the beginning."
Unlike most made-for-TV movies, The Last Ride will have an extensive advertising campaign and a distinctive soundtrack, he says. The campaign includes a dedicated Web site, TV commercials, merchandise that features the movie's logo and e-mail updates. The film will be released on DVD and the soundtrack on a CD.
Pontiac is mounting a promotional blitz for The Last Ride. It is working with Cohen, GM Media Works, USA Network and the cable network's parent company, Universal Studios, to promote the movie.
The promotion schedule includes advertising on the Web site www.pontiac.com/thelastride.
A sweepstakes on the Web site allows visitors to sign up to for a random drawing that will award a 2004 GTO and a walk-on role in a USA Network production.
Bernacchi says GM will be the sole automotive advertiser during the film's debut broadcast.
Steve Tihanyi, GM's general director of marketing alliances and regional operations, says the early collaboration between the automaker and the film's producers rarely happens.
"We literally started dialoguing from (the beginning) - what the concept was, how Pontiac could participate, and what Pontiac would need to provide in terms of vehicles," Tihanyi says. "That's the way we can make the right kind of impact."
Despite the collaboration of automaker and studio, Bernacchi says Pontiac did not influence development of the film's script.
"Rob Cohen would never let me get in the way," he says. "We just inspired them with a great car."
Tihanyi adds: "I don't want to force something into the movie or the script that is not natural. People will see through it."
Pontiac gave Cohen 10 GTOs from this model year to use in the movie. It also helped Cohen's production team find two 1969 GTOs.
Bernacchi says the movie pushes the performance of the old and new GTOs to the limits.
انتظروا الفيلم اتوقع انه روعة ....
اخوكم الشبابي
بينزل يا شباب فيلم جديد رهيييييب حق مطاردات والبطلة هي الجي تي او ....
وهذا نص المقال : -
Product placement is one thing. But Pontiac can boast that one of its models has reached star status in an upcoming film.
On June 2, the Pontiac GTO stars in a USA Network movie, The Last Ride. It's about a family that reunites because of its love for the famed muscle car.
The cast includes a 2004 Pontiac GTO and a 1969 GTO. The two models are related in name only, since GM revived the moribund GTO name and slapped it on a vehicle modified from the stable of Holden Ltd., GM's Australian subsidiary.
Notable humans in the film include Dennis Hopper, Will Patton, Fred Ward and Chris Carmack.
Producer Rob Cohen pitched the movie to General Motors last fall while he was directing TV commercials for the redesigned vehicle. Cohen has directed car-oriented movies such as The Fast and the Furious and XXX.
Dino Bernacchi, Pontiac's advertising manager, says that "for a long time, there's been talk of fusion" of the auto industry with entertainment media. Automakers increasingly seek to place their products in movies and TV shows.
Cohen proposed building the film around the GTO, Bernacchi says.
"He approached us before the script was even written," Bernacchi says. "We were there from the beginning."
Unlike most made-for-TV movies, The Last Ride will have an extensive advertising campaign and a distinctive soundtrack, he says. The campaign includes a dedicated Web site, TV commercials, merchandise that features the movie's logo and e-mail updates. The film will be released on DVD and the soundtrack on a CD.
Pontiac is mounting a promotional blitz for The Last Ride. It is working with Cohen, GM Media Works, USA Network and the cable network's parent company, Universal Studios, to promote the movie.
The promotion schedule includes advertising on the Web site www.pontiac.com/thelastride.
A sweepstakes on the Web site allows visitors to sign up to for a random drawing that will award a 2004 GTO and a walk-on role in a USA Network production.
Bernacchi says GM will be the sole automotive advertiser during the film's debut broadcast.
Steve Tihanyi, GM's general director of marketing alliances and regional operations, says the early collaboration between the automaker and the film's producers rarely happens.
"We literally started dialoguing from (the beginning) - what the concept was, how Pontiac could participate, and what Pontiac would need to provide in terms of vehicles," Tihanyi says. "That's the way we can make the right kind of impact."
Despite the collaboration of automaker and studio, Bernacchi says Pontiac did not influence development of the film's script.
"Rob Cohen would never let me get in the way," he says. "We just inspired them with a great car."
Tihanyi adds: "I don't want to force something into the movie or the script that is not natural. People will see through it."
Pontiac gave Cohen 10 GTOs from this model year to use in the movie. It also helped Cohen's production team find two 1969 GTOs.
Bernacchi says the movie pushes the performance of the old and new GTOs to the limits.
انتظروا الفيلم اتوقع انه روعة ....
اخوكم الشبابي